VHS RETURNS?

"Joshua Phillips writes that something was lost when videos went from magnetic tape and plastic, to plastic discs, and now to digital streams as browsing aisles is no more and the once-great video shops slowly board up their windows across the country. Future generations may know little of the days when buying a movie meant you owned it even if the Internet went down and when getting a movie meant you had to scour aisles of boxes in search of one whose cover art called back a story that echoed your interests. Josh Johnson, one of the filmmakers behind the upcoming documentary 'Rewind This!' hopes to tell the story of how and why home video came about, and how it changed our culture giving B movies and films that didn't make the silver screen their own chance to shine. 'Essentially, the rental market expanded, because of voracious consumer demand, into non-blockbuster, off-Hollywood video content which would never have had a theatrical life otherwise,' says Palmer. While researching the documentary Palmer found something interesting: there is a resurgence taking place of people going back to VHS because a massive number of films are 'trapped on VHS' with 30 and 40 percent of films released on VHS never to be seen again on any other format. 'Most of the true VHS fanatics are children of the 1980s,' says Palmer. 'Whether they are motivated by a sense of nostalgia or prefer the format for the grainy aesthetic qualities of magnetic tape or some other reason entirely unknown, each tapehead is unique like a snowflake.'"