height="169" width="300">Behold the new Boy Scouts of America print campaign, as conceived by Ogilvy & Mather and approved, apparently, by The Powers That Be. And while there are those who will inevitably object to the disorienting addition of bio-realistic beards to the beaming smiles of four pre-pubescent boys eager for whatever adventures lie ahead, I for one applaud the introduction of the century-old youth organization to the emergent hipster hobby of facial forestry and artisanal whisker cultivation. Just keep base camp far away from Amish country. [Copyranter]
via gawker.com
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