May is when the Advertising Awards season begins. We didn’t pay much attention to the One Show and Clios Awards, but on the way to Cannes it’s time to catch up and share some of the award winning campaigns. First for today I feel it’s a good balance with the sexist Axe Multiple Girlfriends app even if the media used here is an outdoor billboard. This campaign by Y&R Not Just Film, won the Gold at the Clios as best OOH campaign.
If you want to sell an advertising space, the best way to get the audience’s attention is to expose them to a threat. The photos show the evolution of the message better than my words. In broader sense, but this is also interactive advertising to me…
I really don’t know if I dare posting the last sequence…
Then eventually someone bought the space before the worst happen!!! But I actually wonder if someone was disappointed by the creative change… 
